THE ART OF MOVEMENT x RAYE X H&M
The art of movement
Working with the Raye, to celebrate the launch of her capsule collection with H&M, we developed a concept focused around the concept of The Art Of Movement.
intersection of sport and culture
With a brief that asked us to look at the intersection of sport and culture we played with the idea of this intersection point through multiple creative layers, with culture and sport, digital and physical capturing beautifully choreographed movement.
immersive art
Using generative Ai techniques we reinterpreted the movement and product narrative into an immersive art piece that was an artistically interpreted celebration of the collection.
